Bringing Audience Engagement to Traditional Media: Interactive Print Ads
Audience engagement has quickly become a key concept in the online arena, with everyone from multimillion-dollar brands to mom bloggers carefully monitoring their audience statistics and making...
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Byron Sharp: Throwing a Wrench into the Workings of Brand Marketing
Image source: Byron Sharp / Oxford University Press How Brands Grow: What Marketers Don't Know By Byron Sharp Much like Kevin Robert’s critically acclaimed Lovemarks, Dr. Byron Sharp’s most recent...
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NY Advertising Week 2011 Insights
A number of common themes resonated across the various industry panel discussions of Advertising Week 2011; namely, the creation of branded content, project sustainability, innovation, risk and...
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Coca-Cola's 'Liquid & Linked' Initiative
In 2010, The Coca-Cola Company announced their ambitious ‘2020 Vision’ – to double global sales by the year 2020. As the largest beverage company worldwide, and with a wide product range available in...
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Citizen Advertising and the Transition Towards Consumer Collaboration
As the pinnacle of traditional mass media, the television is the epitome of the one-to-many communication model that has enabled advertisers to produce and deliver static messages to a captive...
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All the World’s a Game
Photo source: https://flic.kr/p/qNZ8w Following an approach established through decades of static mass media marketing, a substantial proportion of advertising campaigns are still based upon a passive...
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Disintermediation, Reintermediation and Cybermediation
Photo source: https://www.flickr.com/photos/mailcone/1379401749/ By the mid-1980s the PC market was growing rapidly, with multiple manufacturers offering clones of IBM-style computers for both...
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Bud Caddell's Digital Strategy 101
Image source: Bud Caddell http://www.slideshare.net/bud_caddell/digital-strategy-101-24081694 Bud Cadell has created a 93 slide presentation outlining the current state of digital strategy, exploring...
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Visualising UX Design with Story Maps
Image source: James Buckhouse (@buckhouse), https://medium.com/design-story/story-map-3cc64033128e In a fantastic post on Medium, Twitter's James Buckhouse explains his powerful 'story map' UX...
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Globally, which has become mass-market first: Facebook or cars?
Image source: Sean Everett (@SeanMEverett), https://medium.com/humanizing-tech/the-adoption-curve-for-26-technologies-across-the-7-4b-human-population-a4d45dca6714#.tgw0if5jy TL;DR – Facebook, 3...
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