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Image source: Bud Caddell http://www.slideshare.net/bud_caddell/digital-strategy-101-24081694
Bud Cadell has created a 93 slide presentation outlining the current state of digital strategy, exploring core concepts, deliverables, and thought-leaders.
Covering everything from 'What is a Digital Strategist?' to 'What does a Digital Strategist produce?', it is a simple read that can help client and agency folk better understand digital strategy (and the role of a digital strategist). Plus it is a great source for key definitions.
Equipped with this deck, even the least digitally-minded should be able to have a fair crack at a digital strategy! Once again, another great contribution from Bud Caddell.
